Poog Gear
Ecommerce homepage
Homepage for a mindset apparel brand: shop-by-mindset navigation, featured designs, brand story and reviews.
Portfolio
Selected work
SEO, email marketing, web design and growth projects. Client names and sensitive figures are anonymized; the scope and decisions are real.
Disclaimer: The designs shown are owned by the respective companies or clients who hired me. My role was to assist in creating graphics, image text, web pages, email designs and videos as part of their design and marketing efforts. All intellectual property rights belong to the company and business owners.
Case studies
Case study
International SEO foundation for a global consumer app
Locale architecture, hreflang and AI-search monitoring for an app shipping in 28 languages.
Read case studyCase study
SEO content and topical authority for a B2B SaaS
Owning a software category in search for a construction management platform up against established leaders.
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Ecommerce launch and organic growth strategy
Taking a print-on-demand apparel brand from relaunch plan to a store built to be found, without leaning on paid ads.
Read case studyWeb design
Poog Gear
Collections page
Collection page that groups designs by mindset so shoppers find the message they need.
Poog Gear
About Us page
Brand story page built around the family dog behind the name and the mission it inspired.
Our Hiraya (Sustain Tech Connect)
Company website
Website for a sustainability-as-a-service platform, explaining a complex B2B offer simply.
Personal project
Portfolio website
This site. Rebuilt from a page builder into fast, clean code with schema on every page.
Graphic design & social media
First in Field
LinkedIn post
Scroll-stopping B2B post with a clear call to book a call.
EnterAPJ
LinkedIn post series
"Monday Mythbuster" series for a market-entry consultancy.
EnterAPJ
Partnership announcement
Announcement template for new partnerships, reusable by the team.
Other projects
Project
Metadata and cannibalization audit
Keyword audit for a health-education organization: found pages competing for the same queries and rewrote titles and descriptions to separate them.
Project
Data-led digital PR program
Five data-story articles built from first-party app data, plus a 58-publication prospect list filtered for relevance.
Independent project
AI visibility baseline framework
A repeatable tracker for brand mentions and citations across AI assistants, with prompt sets mapped to buyer questions.
Tool
Pinterest copy prompt generator
A prompt tool that writes keyword-led Pinterest titles and descriptions from a product or blog URL.
Tool
Social text overlay prompt generator
Generates on-image hooks and overlay copy for short-form social posts, matched to brand voice.
Project
Website management and CMS builds
Ongoing builds and updates on WordPress (Divi, Elementor), Shopify, Webflow and Wix: blog publishing, page edits and on-page SEO.
Next step
Have a site that should be getting found?
Tell me what you're working on. I'll reply within one business day with where I'd start.