Poog Gear
Checkout abandonment
Reminder that saves the order details so the buyer can finish in one click.
Email marketing & automation
Email programs that nurture, convert and run themselves
I plan, design and automate email marketing: segmented lists, emails people want to open, and funnels that move subscribers from first signup to repeat purchase.
01 / segment
Segmentation
I split lists by what people do, not just who they are: engagement, purchase history, browsing, signup source and lifecycle stage.
02 / design
Email design
On-brand, mobile-first templates designed in Figma and built in your platform, tested for dark mode, images-off and every major inbox.
03 / map
Funnels & sequences
Nurture and sales sequences mapped from first touch to purchase, with each email given one job and one call to action.
04 / automate
Automation
Triggered flows with conditional splits, smart waits and exit rules, so the right message goes out without anyone pressing send.
Automation
The lifecycle flows I build
Each flow has a trigger, an audience and one job. Together they cover the whole customer journey.
FlowTriggerWho gets itWhat it does
Welcome series
TriggerJoins the list
SegmentNew subscribers
GoalIntroduce the brand, deliver the signup offer, earn the first purchase or reply
Browse abandonment
TriggerViews a product, doesn't add to cart
SegmentKnown visitors
GoalBring them back to the product they looked at
Cart / checkout abandonment
TriggerStarts checkout, doesn't finish
SegmentWarm, high-intent
GoalRecover the order with reminders, reassurance and FAQs
Post-purchase
TriggerPlaces an order
SegmentFirst-time vs. repeat buyers
GoalOnboard, cross-sell, ask for a review
VIP & loyalty
TriggerHits a spend or order threshold
SegmentTop customers
GoalEarly access and rewards that keep the best customers buying
Win-back / sunset
TriggerNo opens or orders in a set window
SegmentLapsing contacts
GoalRe-engage or remove them to protect deliverability
A live VIP teaser flow
Triggered when someone joins the VIP list, then a timed sequence of teaser emails before the public launch. Every flow I build is mapped like the table above first, then set up and tested in the platform.
Segmentation
Who gets which message
The segments I set up so every send is relevant, and so the platform can automate on real behavior.
Engagement
- Active in the last 30 / 60 / 90 days
- Clickers vs. openers
- Unengaged, for sunset flows
Purchase behavior
- Never purchased
- First-time buyers
- Repeat and VIP customers
- Lapsed customers
Interest & intent
- Products or categories browsed
- Quiz and preference answers
- Cart and checkout activity
Source & lifecycle
- Signup source (popup, giveaway, lead magnet)
- Lead vs. customer stage
- Country, language and time zone
Process
How I build an email program
Audit
Current flows, list health, deliverability and what's already working.
Segment
Define the groups that need different messages, using real behavior data.
Map
Sketch every funnel and flow: triggers, waits, splits and exits.
Write & design
Copy and templates in the brand's voice, built mobile-first.
Build & QA
Set up in the platform, then test sends, links, dark mode and conditions.
Launch
Turn flows on in order of revenue impact, starting with welcome and cart.
Measure
Opens, clicks, conversions, revenue per recipient and unsubscribes.
Optimize
A/B test subject lines, timing and offers, then keep the winners.
Email design
More design work Emails I've designed and built
Checkout and VIP emails from live Klaviyo flows. Click either email to see it in full.
Disclaimer: The designs shown are owned by the respective companies or clients who hired me. My role was to assist in creating graphics, image text, web pages, email designs and videos as part of their design and marketing efforts. All intellectual property rights belong to the company and business owners.
Poog Gear
VIP early access
Teaser for the VIP list, sent before the public launch.
FAQ
Email marketing questions
Which email platforms do you work with?
Mainly Klaviyo and ActiveCampaign, connected to Shopify, WordPress and other site platforms. I design templates in Figma and can adapt to the platform you already use.
What is email segmentation and why does it matter?
Segmentation means sending different messages to different groups based on what they've done, such as browsing, buying or going quiet. Relevant emails get more opens and clicks, fewer unsubscribes, and protect your sender reputation.
Which automated flows should a store set up first?
Start with a welcome series and abandoned cart flow, because they reach people at the moment of highest intent. Post-purchase, browse abandonment, VIP and win-back flows come next.
Can you design the emails as well as build the automations?
Yes. I handle strategy, copy, design and setup, so the program is consistent from the first email to the last.
Next step
Ready to automate your email?
Tell me your platform and list size. I'll suggest the first three flows to build.